Start An Internet Business Without A Web Site

So, you think that you would like to start your own business online? But, you don't know how to build a web site and you don't have the cash to hire someone to do it for you. Therefore no web site...no online business, right?

Wrong.

You still have options for building your own online business without a web site.

The likely best option for your own online business, without a web site is affiliate marketing. Affiliate marketing allows a new online marketer to sell online without having your own product to sell. To begin selling online you can register with an affiliate marketing program; these are operated by a merchant or retailer. You then choose the products that you would like to promote. As an affiliate you are paid a commission by the merchant after someone whom you have referred, has purchased an item from the merchant.

It is typically quite simple to become an affiliate and it is usually free. Despite this, people are often wary to become an affiliate marketer. People are often hesitant because they have no web site or marketing skills.

It is a common thought that affiliate marketing can be done without a web site. An individual can begin promoting affiliate products without a web site and there are many ways this can be done. Many affiliate marketing strategies can lead to success without a web site. These strategies are email marketing offline promoting, ebook and article publishing, ezine publishing, blogging and social marketing.

Offline Marketing

Affiliate products can be marketed by means that were once considered "traditional" marketing methods. These methods include classified ads, brochures, and flyers. Classified ads may be more appealing because they have a wider range of an audience.

Create Your Own Ebook

If you are a writer or aspire to be one, creating and writing your own ebook would be an excellent way for you to promote affiliate products without a web site. Your best bet with an ebook would be for the tone to not be overly promotional, use your ebook to inform on a topic. However, be sure to draw a connection between the topic of your ebook and the affiliate product that you are promoting. You also have the flexibility to add text or banner ads to the end of your ebook and then link to the affiliate product merchant's web site.

Ezines

Ezines are digital magazines or newsletters that focus on a particular subject. You can use ezines to promote or link to an affiliate product. If you do have a web site, your ezine articles could also be content for your web site. Without a web site you can submit your ezine articles to sites that host ezines like goarticles.com, ezinearticles.com, and others. You can find more ezine sites through a simple search on a search engine.

Discussion Groups and Social Marketing Venues

Online discussion groups are great for promoting affiliate products, without or without a web site. Chat rooms, message boards, forums or social sites, like myspace.com or facebook.com can have topic areas or groups that relate to your products. On these sites you can find people who may be interested in the products that you are promoting.

As you can see, one does not really need a web site to start marketing affiliate programs. However becoming truly successful in affiliate marketing without a web site is more difficult. Having a web site isn't required for entering most affiliate programs. It is recommended that you at least plan to have your own web site in the future. A web site creates many advantages with your marketing affiliate programs. It can provide you with a place to do your own promotion of a variety of affiliate products. It also provides you with a place to market your own products.

To get started in affiliate marketing you certainly do not need your own web site. You can learn the basics of marketing affiliate products with out a site. Down the road with some marketing experience under your belt, a web site will increase your affiliate marketing opportunities.

Click here to find out how!

Product Review: Traffic Python

Traffic Python is a new site that says it guarantees more CONVERTING web visitors and online advertising with very little effort or cost. So I decided to put it to the test...

My first impression was the site looks professional and clean, with an attractive look and feel. It is easy to read and understand. Joining the site was easy and painless--they do offer 2 upgrade options but they are not required to gain the benefits.

The Members Area is very well laid out and intuitive--I could figure out what to do after only a few minutes and was able to get up and running in less than 5 minutes. Inside the site, you create links and ads--the links you simply enter any URL links you use into the generator and it transforms them into "Traffic Python" links. You create ads for anything you want to promote using the Traffic Python Ad Generator, which is very easy to use. You can create as many links and as many ads as you like. And they are organized in a logical way--links are displayed in the order you create them but also your 5 most recent links appear on the main page for quick reference. Also, since the link generator is the tool you'll use most, it is also right at the top of the main page when you login. Very smart!

After you've created at least 1 link and 1 ad you can start to generate traffic. Just use and promote the new Traffic Python link instead of the original source link you had. Every time the Traffic Python link is clicked, the page loads followed by a cool slide-up ad window at the bottom. It displays an ad PLUS an image with your affiliate link that goes back to Traffic Python. So if anyone clicks the Traffic Python image they see the site, and if they signup they become your referral. It's a great viral feature because you can build referrals without even trying to just by using the site.

Now every time the ad window displays (your Traffic Python links get clicked) you earn credits that get YOUR ad displayed in the ad windows when other members' links get clicked. So the more clicks, the more times your ads get displayed.

And this works virally--meaning as you make referrals into Traffic Python (either by promoting it or just using it and visitors click the Traffic Python image on the ad window to join) you also earn ad credits on THEIR link clicks. And this works up to 5 levels deep. So you can create a massive amount of free ad views and web traffic by referring others to Traffic Python also.

I didn't get to test the full effect of a big downline yet (I just got the tool) but I can tell you the rest of the site works exactly as stated--my links got clicked, I earned credits, and my ads got displayed. Traffic Python even tracked my results so I know how many clicks and how many ad displays. That was an impressive unadvertised extra feature.

There is one more benefit and feature which might be the best of them all--downline emailing. You can email your downline with offers, promotions, or whatever you like, and here is where Traffic Python really shines. They took time to make the emailing often enough that it's valuable as a user, but no so often that it's a burden to your downline. But the best part about this feature (and actually the credit earning too) is that it tells you exactly how long until you can mail again. Now THAT's cool.

Overall I have to say I am impressed with Traffic Python. It is simple yet powerful, and delivers on its promises. Highly recommended to anyone who wants to increase traffic and advertising.

See it and join here:

http://tinyurl.com/wahptraffic

Ipe Perez
Work@Home Pinoy

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Some other Keyword Research Tools

One need to choose those keywords that are frequently searched for and which is in high demand, but not being already used by many other websites and competitors, and thus has low competition. There are a number of keyword research tools that can help you find them.

Apart from the Wordtracker which was already discussed in an other article, we have some more equally important research tools like the Overture, Google AdWords Keyword and Guidebeam.

Overture's http://inventory.overture.com/d/searchinventory/suggestion/ keyword suggestion tool is free and much quicker to use than Wordtracker. It works more like the Wordtracker but doesn't tell you how many websites are targeting each keyword phrase. For example if you type ‘Computer’, the Overture search suggestion tool will tell you that during the last month the word ‘Computer’ was searched, say for example 459550 times at Overture.Com. Similarly 'computer game' was searched 302210 times. Also, given one word it will tell you all relevant combinations of that word, which are based on actual searches done by people. If the word you keyed in is not a common search term then you will not get any results. It means that very few people have actually searched for that word during the last month.

Even Google Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Features of this tool include,

• Sorting the results of your desired keyword search by popularity, past performance history within the AdWords system, cost, and predicted ad position. 
  
• Easy keyword manipulation where you can select a few keywords here and there or add them all at once. 
  
• Searches for keywords present even in any webpage URL specified by your search. It can also expand your keyword search even further to include those pages that are linked to or from the original URL page.
  
• More keyword results are generated based on regularly updated usage statistics database. This helps you to get new keywords or phrases.
  

These softwares are useful for researching how people search the web and then optimizing your own web pages so that more people find your web site.

Must Have Features Your Web Site

Just don’t focus on the home page, keywords and titles

The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer

If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?

When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

Work@Home Pinoy

Keyword Density

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
•Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
•Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
•Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
•When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
•Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

How Do Search Engines Work - Web Crawlers

It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example: Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

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